However, it is more likely that you will need to create a new symbol. Additional effort is required to get people to associate the graphic and your brand. If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name. A well-designed graphic may be able to reinforce a brand’s name, such as Domino’s or Target.
#Wordmark meaning professional#
When to use a wordmark logoĪlthough wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you’re not a professional designer.Ī well-designed wordmark can be a great solution for many businesses. These are some strong reasons to choose this type of logo: Your brand’s name is reinforced by wordmark logos It is possible to use cultural and visual associations to communicate certain messages using fonts and colors in your logo if you know your target audience. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos. These cases have shown that the words are the brand’s visual landmark. It does not include symbols, mascots or badges. Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important. Examples of logos with a computer from TurbologoĪ wordmark is a type of logo that only includes the company name.Choosing thr letter spacing and letter case.Poorly designed logos are a common problem for many companies.Your brand’s name is reinforced by wordmark logos.
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